I was recently gifted a book called 'The Happiness project' by my sister who is totally into self help books and keeps recommending me ones that have worked for her. Well, to be honest, I just don't get them, maybe I just have a mental block... or maybe I hate having to think too much while reading. My sole purpose of reading books or even watching movies is to get transported into a fantasy world for some time and enjoy the journey! That's it as simple as that! So you can understand my apprehension when she handed over the book to me...along with another heavy read which had me yawning in flat 10 mins!
So I waited for a day and then started this book that promised me that I would be a happy person. Well, for starts, the language is simple and conversational, so it didn't feel as if I was on an uphill task. I like to read every word, including the foreword, acknowledgements...seeing the author's picture so that I could visualize who was talking to me....basically anything that was typed in the book. Call me a snob but when the author waxes eloquent about what the book will do for you, I get put off if it doesn't finally deliver. This book kept it simple, so that intrigued me.
What I like is that the author pinpoints issues however trivial they are and tries to give a different perspective. It's like she is talking to herself and asking me to relate to her experiences wherever relevant. For instance, she talks about how she snaps at her husband...God knows we all are guilty of that...and then says how difficult it was to follow her own rules and stay calm. But what encourages you is that she keeps to it and finally though it is still a conscious effort, she just makes sure she remembers what she is doing at all times. So there was no secret formula or a light at the end of a dark tunnel, just super simple tips and tricks which even a non believer like me could practice.
I realize there's a vast audience like me that needs real life stories to motivate them and take some action. Obviously this is the primary reason why tools such as testimonials, case studies, real life experiences are what work best while delivering an effective messaging strategy. Marketeers all over the world swear on these tools! I mean think about it from a statistical point of view, among the millions of people, there would be at least a fraction of people who share the same thought patterns as you do, so if you can get to them, that's it...you've achieved what you set out to do!
So I waited for a day and then started this book that promised me that I would be a happy person. Well, for starts, the language is simple and conversational, so it didn't feel as if I was on an uphill task. I like to read every word, including the foreword, acknowledgements...seeing the author's picture so that I could visualize who was talking to me....basically anything that was typed in the book. Call me a snob but when the author waxes eloquent about what the book will do for you, I get put off if it doesn't finally deliver. This book kept it simple, so that intrigued me.
What I like is that the author pinpoints issues however trivial they are and tries to give a different perspective. It's like she is talking to herself and asking me to relate to her experiences wherever relevant. For instance, she talks about how she snaps at her husband...God knows we all are guilty of that...and then says how difficult it was to follow her own rules and stay calm. But what encourages you is that she keeps to it and finally though it is still a conscious effort, she just makes sure she remembers what she is doing at all times. So there was no secret formula or a light at the end of a dark tunnel, just super simple tips and tricks which even a non believer like me could practice.
I realize there's a vast audience like me that needs real life stories to motivate them and take some action. Obviously this is the primary reason why tools such as testimonials, case studies, real life experiences are what work best while delivering an effective messaging strategy. Marketeers all over the world swear on these tools! I mean think about it from a statistical point of view, among the millions of people, there would be at least a fraction of people who share the same thought patterns as you do, so if you can get to them, that's it...you've achieved what you set out to do!
